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Seth Taylor Graphic Design

Slash bash, custom type

Have you ever seen the capitals of Fette Fraktur? Eww. I thoroughly enjoyed customizing the S and B of the Slash Bash pumpkin party poster. Also, if you get the chance, we’d love to see you at the third annual Slash Bash. RSVP here.

The text deets.

 

 

Jam the River

Jam the River poster design

We just finished the posters for an upcoming event in the Provo Shops at the Riverwoods.

We developed the name, copywriting for promotion, visual style, and radio ad messaging. By the way, it’s going to be a lot of fun. Bring your family.

Credits
Copyrighting: Kevin Brimhall, Seth Taylor, Brandon Jeppson
Design: Shawn Murdock, Ashley Polinski
Creative Director: Seth Taylor
Client: The Shops at the Riverwoods

Display font (work in progress)

Create-a-font-in-30-minutes exercise. It’s a display font, not meant for body text. I included a few alternate characters. Inspiration came from the cross hairs in my camera view finder.

Real Audio logo design

logo design for Real Audio

Real Audio Logo concept

Rejected logo for an Home Theater installation company. They really liked it though, just didn’t make the final cut.

Concept combines the nautilus shell and an HDMI connector. I chose the Nautilus shell because it has a fibonacci sequence which infuses art and science — and many people have enjoyed the experience of listening to the ‘ocean in a shell’

Designed while at Eli Kirk. Check out our new site.

Data backup workflow for photo and video

Even though files can be oversized, backup can’t be overemphasized. Here’s how Chase does it.

Chase Jarvis TECH: Complete Workflow and Backup for Photo + Video

type touch-up

Occasionally, I get my hands on some anchor points that need a better foundation. Such was the case for a recent client project. The guilty font was none other than Quicksand. It’s a trendy free font right now. The main problem with the font is the lack of optical balancing in the letter forms. I’ve included an enlarged view of the previous form (pink) and the optically adjusted form (blue). Whenever you have an arm or bowl of a letter meet a vertical stem, it’s tasteful to have some tapering in the connecting area so the font doesn’t feel too clunky. Especially at small sizes, the font will tend to look muddy or heavy.

You can see the full update here.

dmcsoil.com launch

A great collaboration between Shawn Murdock and myself. This time he was the design lead and I did the flash creation. This site uses some nice and fancy flash actionscripting to keep the motion smooth, custom right click navigation and SEO strength too.  You should check it out to see the sweet transitions.

Details:
Design: Shawn Murdock
Flash Development: Seth Taylor
Time to complete: 2.5 weeks
Software: Flash CS3, Caurina Tweener Actionscript Class, Smultron

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