May 28, 2012 0
Great quote celebrating the importance to have an integrated approach to conceptualizing and creating.
Somehow, the powers of the commercial design and advertising industry often have the unfortunate effect of separating the “thinkers” from the “makers” over time. Our goal is to buck that trend, and to build a company that has powerful conceptual thinkers (people who have inspired, blank-canvas ideas) as well as powerful makers (who bring those inspirations to life, within the constraints of the real world). There are a few renowned companies who seem to have successfully done this; we aim to follow suit – and we are.
Erik Karasyk at hush studios
In many ways it espouses the Bauhaus movement to bring artisans and engineers together so that each can be benefitted from symbiotic constructive comments. In the end an artisan/designer will become more efficient and effective in building; and simultaneously, the engineer/developer powerfully contributes to the enjoyability of the finished product. The more these disparate skills coordinate and overlap, the larger the sweet spot of the living Venn diagram.