Feed Me

We just finished the posters for an upcoming event in the Provo Shops at the Riverwoods.

We developed the name, copywriting for promotion, visual style, and radio ad messaging. By the way, it’s going to be a lot of fun. Bring your family.

Credits
Copyrighting: Kevin Brimhall, Seth Taylor, Brandon Jeppson
Design: Shawn Murdock, Ashley Polinski
Creative Director: Seth Taylor
Client: The Shops at the Riverwoods

Create-a-font-in-30-minutes exercise. It’s a display font, not meant for body text. I included a few alternate characters. Inspiration came from the cross hairs in my camera view finder.

Real Audio Logo concept

Rejected logo for an Home Theater installation company. They really liked it though, just didn’t make the final cut.

Concept combines the nautilus shell and an HDMI connector. I chose the Nautilus shell because it has a fibonacci sequence which infuses art and science — and many people have enjoyed the experience of listening to the ‘ocean in a shell’

Designed while at Eli Kirk. Check out our new site.

Library of Congress WPA Posters There’s some excellent gems here.

Here’s a hint. When you’re viewing the slideshow, you can click on the image and the info will display. Click on the “More about this item…” link and you’ll be taken to a page where you download a much higher resolution and other juicy tidbits.

As Brian Memmott used to say, “If you’re ever tempted to use Avant Garde, use Futura”

Ok kids, time for another tweak. The e was corrected as well as the kerning, but for this post we’ll focus on the s. Notice that the s is about half the width of the d which makes the s feel too dense in compared to the pacing of the rest of the letters. To correct this, don’t use horizontal character stretching. Stretching the glyph to be wider produces too much weight in the horizontal widths/bowls of the s.

Occasionally, I get my hands on some anchor points that need a better foundation. Such was the case for a recent client project. The guilty font was none other than Quicksand. It’s a trendy free font right now. The main problem with the font is the lack of optical balancing in the letter forms. I’ve included an enlarged view of the previous form (pink) and the optically adjusted form (blue). Whenever you have an arm or bowl of a letter meet a vertical stem, it’s tasteful to have some tapering in the connecting area so the font doesn’t feel too clunky. Especially at small sizes, the font will tend to look muddy or heavy.

You can see the full update here.

Here’s a sample of the new 3D renderings for Fort Knox. This will be part of the new customizable safe tool. Shadows still need some work, but I think it’s coming along nicely.