As Brian Memmott used to say, “If you’re ever tempted to use Avant Garde, use Futura”
Ok kids, time for another tweak. The e was corrected as well as the kerning, but for this post we’ll focus on the s. Notice that the s is about half the width of the d which makes the s feel too dense in compared to the pacing of the rest of the letters. To correct this, don’t use horizontal character stretching. Stretching the glyph to be wider produces too much weight in the horizontal widths/bowls of the s.
Occasionally, I get my hands on some anchor points that need a better foundation. Such was the case for a recent client project. The guilty font was none other than Quicksand. It’s a trendy free font right now. The main problem with the font is the lack of optical balancing in the letter forms. I’ve included an enlarged view of the previous form (pink) and the optically adjusted form (blue). Whenever you have an arm or bowl of a letter meet a vertical stem, it’s tasteful to have some tapering in the connecting area so the font doesn’t feel too clunky. Especially at small sizes, the font will tend to look muddy or heavy.
You can see the full update here.
My responsibilities were logo creation, product design, photography, website design, interaction, and managing the shopping cart coding and some training.
Since Illustrator CS3 was launched I noticed a dramatic file size increase, even in small logo documents. I found a work-around to make logo files be under 100k instead of around a minimum of 900k.
Open, not place, a jpg in Illustrator. Once it’s opened, delete the jpg from the work area. Then paste in whatever vector you want. Then save the document with an appropriate name. Ta dah! Smaller file size. From what I can tell, the file size is so much smaller because opening a jpg doesn’t load all the bloated swatches, symbols, brushes, etc into the base document.
This is a proposed logo design for a network Flash developer experts in Utah County.
Instead of clubbing people over the head with an ubiquitous illustration of the actual tines of a gear, these letter forms reference the workings of a motor with pulleys, belts and gears.
When creating strong logo systems, it’s important simplify instead of cramming or illustrating a concept into a logo. Example: Nike does not have shoes or sporting equipment in their logo. They do, however, communicate speed and motion.
Novelty gift lotion items. Concept of lotion from the creative mind of William Bunn. Design concept, art direction and logo design by Seth Taylor
Repression: long descending cloud represents repressing feeling way down deep
Denial: white cloud dissipating any belief
Anger: churning engulfing grasping cloud
