Of all the shirts I’ve designed, I look forward to wearing this on the most.

Here’s a rejected one, but I may print a derivative of this one.

Designed in Black and White so the production peeps can produce it in any color. But then again, I like black and white a lot of the time.

Because a good friend asked me how to do this, I figured I’d make a tutorial on how to draw a gradient along a path in Adobe Illustrator. Please let me know if you have any questions.

UPDATE:

A few people have asked about how to make a spiral shape. The preview is below and you can download the illustrator file here.

Designed while at Eli Kirk

Designed while at Eli Kirk

Instead of clubbing people over the head with an ubiquitous illustration of the actual tines of a gear, these letter forms reference the workings of a motor with pulleys, belts and gears.

When creating strong logo systems, it’s important simplify instead of cramming or illustrating a concept into a logo. Example: Nike does not have shoes or sporting equipment in their logo. They do, however, communicate speed and motion.

Team Grub logo design features custom type

Novelty gift lotion items. Concept of lotion from the creative mind of William Bunn. Design concept, art direction and logo design by Seth Taylor

Repression: long descending cloud represents repressing feeling way down deep
Denial: white cloud dissipating any belief
Anger: churning engulfing grasping cloud