Sep 29, 2008
Gears and Cogs logo design
This is a proposed logo design for a network Flash developer experts in Utah County.
Instead of clubbing people over the head with an ubiquitous illustration of the actual tines of a gear, these letter forms reference the workings of a motor with pulleys, belts and gears.
When creating strong logo systems, it’s important simplify instead of cramming or illustrating a concept into a logo. Example: Nike does not have shoes or sporting equipment in their logo. They do, however, communicate speed and motion.