Jul 26, 2006
Interactive Motion Graphics
“Everything you’ve never seen is just beyond where you always stop.”
I love the concept of innovation. Ideas often come from connecting one form of stimulus to another unexpected concept. And the connections or rather division between web and video are quickly becoming blurry. Maybe we’ll call it wibeo or veb. A great example of this concept can be found on the Nike Air (More Air, More World) ad campaign.
See Nike A I R (I recommend the music and video effects of the “Run on Air” portion of the site.
In actuality this combination of interactivite video is not very difficult to accomplish. But it is very nicely executed. As a matter of fact, if you think about it, this is much like a video game where you have a character with a changing background.
In regards to production talent:
Have you noticed how nicely the loop was executed?