Packaging the successor of the military-grade TigerLight was a great project.
Unlike the early product that primarily targeted police and military use, the D.A.D. boasts a unique feature set (pepper spray, Bluetooth crowd alerts, and a strobe light) that uniquely help the common consumer. The package had to look strong, capable, all while feeling simple and eye catching so it would stand out from all the competitors on the shelves of Target, Costco and others.
Sometimes great concepts don’t make it to final production. Here’s a few we liked.