The Ballard Center on BYU campus leads the world in training young social innovators on how to transform their good intentions into sustainable and beneficial projects. I had the honor of working with them to:
- discover the main concepts they would want to stand for
- isolate key concepts (the knot design and the spontaneous energetic look)
- work with key decision makers to create a brand that would work just as well on a student-targeted poster as well as feeling right at home on a sophisticated fund raising project.
- work with organizers to research which mark connected best with the target demographic
Designed while at Eli Kirk.